Digital Media is the entrepreneurship of innovation, integrating design and technology through various platforms. At the University of Houston at Sugar Land, the College of Engineering fosters a digital media program elevating both students and the growing Houston community. Here, upcoming creatives pursue transformative developments in technology, print, video, and business.
This campaign project promotes DigiFest, the bi-annual senior portfolio showcase of digital media students’ projects. To maximize community outreach within Houston and data personalization, this project drew inspiration from the program itself as an expanding hub of creative advancements. The chosen graphics and text copy were arranged to convey digital media’s lively energy and uplifting transformations while retaining structure and UH brand guidelines. As a data-driven campaign, personalizations made to the design by changing text, language, or other assets, facilitate higher engagement with a humanistic approach—altogether encouraging the exploration of future possibilities.
Software
Data Axle
Microsoft Excel
XMPie
Adobe InDesign
Adobe Photoshop
Team
Francheska Canlas
Holly Nguyen
front postcard design sample
back postcard design sample
front postcard design sample
back postcard design sample
front postcard design sample
back postcard design sample
front postcard design sample
back postcard design sample
Variable Data Diagram
front postcard design sample
back postcard design sample
